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Illustration created by Microsoft Copilot from a prompt by Bjorn Ulfsson, CTIF.
15 Jul 2026

Vision for zero deaths in European traffic: New safety rules put cameras in the driver’s seat

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BRUSSELS — Europe is entering a new era of vehicle safety as EU regulations take effect, requiring all newly manufactured or newly registered cars to include driver‑monitoring cameras and advanced emergency braking systems capable of detecting pedestrians and cyclists. 

The rules form the second major phase of the EU’s General Safety Regulation (GSR), aimed at drastically reducing road deaths across the continent.

According to the European Commission, these measures are part of a long‑term strategy to reach Vision Zero, the EU’s goal of near‑zero road fatalities by 2050.

 

Mandatory driver‑monitoring cameras

Beginning 7 July 2026, all newly registered vehicles in the EU must include an Advanced Driver Distraction Warning (ADDW) system. While the legislation does not explicitly require infrared cameras, most ADDW systems rely on camera‑based monitoring of the driver’s eyes, gaze direction, and head position — a technology already used in cars for nearly two decades.

The camera is mounted inside the cabin and tracks whether the driver is attentive. If the driver looks away for too long, the system issues an alert. Safety researchers argue this can prevent distraction‑related crashes, but privacy advocates warn of “always‑on” surveillance inside the vehicle.

Some critics also highlight concerns about data access, especially in cases where vehicles are manufactured in countries with weaker privacy protections. These debates mirror public concerns raised in Sweden and other EU states as camera‑based monitoring becomes mandatory.

 

Pedestrian‑ and cyclist‑detecting emergency braking

The new rules also require enhanced automatic emergency braking (AEB) capable of detecting pedestrians and cyclists — a major upgrade from earlier systems that focused primarily on vehicles. The European Commission states that these features have been mandatory for new vehicle types since 2024, and now apply to all newly registered vehicles.

The Next Web reports that this second regulatory phase pushes formerly premium safety features into the mainstream, ensuring that even smaller, lower‑cost cars must include pedestrian‑detecting AEB.

 

Additional safety upgrades

The EU’s July 2026 rollout also includes:

  • Improved forward visibility for drivers
  • New testing standards for worn tires
  • Expanded safety‑glass zones to reduce pedestrian head injuries

 

A European Commission fact sheet confirms that these measures are being phased in between 2024 and 2029, with ADDW becoming mandatory for all new vehicles from 2026.

 

Privacy and cost concerns

Privacy remains the most contentious issue. Critics argue that infrared driver‑monitoring cameras could create new risks if data is misused or accessed by third parties. Some reports highlight concerns that manufacturers outside the EU — including those in China — may gain access to sensitive in‑vehicle data.

Costs are also expected to rise, particularly for budget‑class vehicles that previously lacked advanced safety systems. However, EU regulators emphasize that the long‑term benefits — preventing thousands of deaths and injuries — outweigh the added expense.

 

A continental shift in road safety

With these rules, Europe becomes the first region in the world to mandate driver‑monitoring cameras and pedestrian‑detecting emergency braking across all new vehicles, marking a decisive shift toward proactive, technology‑driven road safety.

The European Commission says automakers have had “ample time” to prepare for these technically demanding features, and the rollout is designed to ensure uniform safety standards across all 27 member states.

 

Illustration Credit:

 

Further Reading:

https://commission.europa.eu/news-and-media/news/safer-cars-safer-roads-new-rules-take-effect-2026-07-08_en?

https://single-market-economy.ec.europa.eu/document/download/cd243af9-c877-401e-9f69-d7d4ab6a90c6_en?filename=Fact+Sheet+General+Safety+regulations_July+2024.pdf&utm_source=chatgpt.com

https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=oj%3AL_202402220&utm_

https://www.techradar.com/vehicle-tech/hybrid-electric-vehicles/worried-about-flock-cameras-all-new-cars-in-the-eu-now-need-to-have-a-camera-aimed-at-the-drivers-face-in-the-latest-privacy-nightmare?

https://www.thetimes.com/uk/transport/article/your-new-car-knows-when-you-touch-the-phone-bvr95zj3r?

https://commission.europa.eu/news-and-media/news/safer-cars-safer-roads-new-rules-take-effect-2026-07-08_en